Stage I: Before You Hit the Road 
• Introduction 
• What on earth is a Giveaway? 
• Why do you want to run your own Giveaway? 
• When is the best time for your Giveaway? 
• What do people want from the event? 
• What sort of Giveaways are there? 
• How long should your event run? 
• Before, During and After Your Event 
• One part of your domain name that you should NEVER do 
• Two questions you need to ask yourself before you start 
• Three things you need to do to prepare your site 
• Four things that you need to AVOID 
• Five things you must do BEFORE you invite JV Partners 
• Six things you must do BEFORE you invite Members 

Preparing Your Contributors 
• How do you find JV Partners? 
• What sort of gifts do you accept? 
• Terms and Conditions you MUST include 
• Setting up multiple opportunities for income 
• Preparing your partners to send traffic to your site 
• Keeping your Contributors happy (so they continue to build momentum) 
• Provide templates for your contributors to use 
• Demonstrate how to set up an Autoresponder 
• Demonstrate how the site is set up – video 
• Demonstrate how to recruit traffic to the site (and earn commissions) 

Preparing Your Members 
• Do they actually know what they are doing at the site? 
• What do your members want? 
• How to help avoid them being ripped off 
• How to encourage them to buy from your site 
• How to Avoid being Labelled a SPAMMER 

Where to get your traffic from? 
• Train your Contributors to use these methods 
• Referrals from your Contributors subscriber list 
• Blogging for traffic 
• Video Lens for traffic 
• Pay Per Click for traffic 
• Articles for traffic 
• Ebay for traffic 
• News Releases for traffic 
• RSS Feeds 
• Forums 
• Ezine Advertising 

Guarding Yourself 
• Guarding against digital property theft 
• Guarding against Spyware, Malware, Viruses 
• Guarding against links that don’t work 
• Guarding yourself against abusive members/contributors 
• Guarding yourself against being blacklisted 
• Guarding yourself against SPAM complaints 
• Guarding your Contributors against SPAM complaints 

Setting up Your Site and Server 
• Software requirements 
• Avoiding technical issues 
• Bandwidth required 
• Setting up your Support Centre and Help Desk 

Making Money from Your Event 
• Setting up your One Time Offer
• Setting up Backend offers 
• Setting your price point for products offered 
• Contributor Gift Ranking enhancement 

Building Your Subscriber List 
• What type of Opt-in list to use? 
• Should you totally rely on the Giveaway software? 

Setting up Your Landing Pages 
• Before the big day (for Members) 
• Lead capture 
• Using video and audio 
• What to put in the Autoresponder series 
• How to Unsubscribe 
• How to Whitelist your sending address 

Communication before, during and after the event 
• Communicating with your JV Partners 
• Communicating with your Members 

Stage II: Hit the Road Running 
• Building Excitement for your Event 
• Have a pre-enrolment page 
• Use video clips and tell them what’s happening inside 
• Launch Day: You’re Set!
• Check any reported bugs have been programmed out of the site 
• Your Launch Email Procedure 
• When is the Best Time to Launch Your Giveaway? 
• During the Event 
• Keep your members returning for more 
• Using contests to build momentum 
• Getting your members to refer members 
• Communicating in your forum 
• Monitor your members activity 
• Check your site’s Alexa activity 
• Check your site’s bandwidth 

Stage III: Your Race Has Finished! 
• You’ve crossed the Finish Line 
• Close the doors to the site 
• Did you have a contest? 
• Announcements to JV Partners 
• Mention / Highlight Significant Contributions from your Partners 
• Learn from Your Event 
• Conclusion